Lady Gaga, Justin Timberlake and Usher are amongst stars signing off social media which consist of Facebook and Twitter in aid of singer Alicia Keys' charity. car insurance Florida FL
The campaign, called Digital Life Sacrifice, will elevate revenue on Tuesday - Planet Aids Day - for Protect a Baby Alive, which supports families impacted by HIV/Aids in Africa and India.
The celebs have filmed "last tweet and testament" videos.
They will signal back again again online when the charity raises $1 million.
Their videos will appear in adverts exhibiting them lying in coffins to represent what the campaign calls their digital deaths.
Lady Gaga is massively well-liked on Facebook with just about 24 million followers, plus more than seven million followers on Twitter.
Grammy-winning singer Keys, 29, stated it was "really necessary and super-cool to utilize mediums that we naturally are on".
"It's so necessary to shock you on the stage of waking up," the R&B singer stated. "It's not that people don't care or it actually is not too people do not want to do something, it actually is that they never thought of it quite like that."
The campaign also contains Elijah Wood, Jennifer Hudson, Ryan Seacrest, Kim and Khloe Kardashian, Serena Williams and Keys' husband, rapper-producer Swizz Beatz.
"This is such a direct and instantly psychological way and a small sarcastic, you know, of a way to get people to pay attention," stated Keys, who has more than 2.6 million followers on Twitter.
Leigh Blake, the president and co-founder of Protect a Baby Alive, stated: "We're trying to sort of make the remark: 'Why do we care so significantly about the death of one celebrity as opposed to millions and millions of people dying in the place that we're all from?'"
He added he thought Lady Gaga would elevate the revenue "all by herself".
"She's got a very, very mobilised fan base and that's beautiful to watch I think (and) she's able to draw their attention to these issues that are very necessary, you know, and that people follow it and act."
Celebrity requests accepted
Keys, who gave birth to her son Egypt very last month, stated recruiting celebrities was difficult because of scheduling, but "once I got people around the phone and I was able to paint the concept for them, everybody was in".
She added that no-one refused her request.
Keys is hoping more people, not just famous names, will get involved in the initiative.
"It just doesn't have to be just because you're a celebrity or something like that. It can be anybody."
She added that being mother and wife made her want to help others even more.
"As a human being, you deserve to have a chance at lifestyle," she stated.
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